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Beyond Aesthetics: How Billboards Affect Economic Prosperity

That embodiment implies embeddedness is an insight from ecology: A physical body will always exist in a surrounding context (cf. Gibson 1979). Since cognition is embodied, it is as well embedded, which means that any type of cognitive process is adapted to and depends on the setting in which it occurs. The concept of embeddedness shifts the theoretical focus from the mind as a bodily entity with physical and causal properties to the shared environment in which the processes of the mind take place and so from the nature of the cognitive processes to the socio-cultural practices that support them