As the team leader for the second most popular iPhone game app in the App Store, Dane Baker knows what it takes to be the apple of the App Store?s eye. With this invaluable book, he offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular?and profitable?application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, , considerations before the launch, marketing, building a community, and maintaining market share?.
