Destinations offer an amalgam of tourism products and services, which are consumed under the brand name of the destination. Leiper (1995, ) explains that destinations are places towards which people travel and where they choose to stay for a while in order to experience certain features or characteristics-a perceived attraction of some sort. Cooper et al (1998) define destinations as the focus of facilities and services designed to meet the needs of the tourists. Most destinations comprise a core of the following components, which can be characterised as the six As framework as illustrated in Table 1. Therefore, a.
