Following the UNICEF report, a comparative study, carried out by Nairn and IPSOS MORI (2011), compared the lives of children in UK with those in Sweden and Spain, to uncover why the UK was ranked so poorly in relation to children’s well-being. Using subjective indicators, the study found that children perceived spending time with their friends and family, as well as having fun and engaging things to do, as fundamental to their well-being. The research indicates that children in the UK had fewer opportunities for fun outdoor activities compared with the other two countries and that this was a significant.
