Cross promotions among media companies, food sellers, and toy companies advance the corporate goal, as one marketing expert put it, “to establish a situation where kids are exposed to their brand in as many different places as possible throughout the course of the day or the week, or almost anywhere they turn in the course of their daily rituals” (Kjos, 2002). Supermarket shelves are filled with such links, such as Rugrats characters on packages of Kraft Macaroni & Cheese. Tie-ins like these are designed to lure children into.
