Today, many marketers use specific images that are meaningful to this audience: celebrities such as entertainers, rap singers and athletes; models in fashionable dress; models using specific cultural associations expressed in language and mannerisms; youth representing peer approval; and popular music unique to a specific group of children of color. Other marketing strategies lure young consumers with routine “low” and special discounted prices for over-sized amounts of foods and beverages, such as McDonald’s Meal Deals and 7–11’s Big Gulp oversized beverages
