Alas, it isn't so. Herb Simon once said that the fundamental scarcity in the modern world was scarcity of attention|and brother, is that the truth. There are demands for everybody's attention, and if you want someone to pay attention to you, you have to give them a reason to do so. A seminar is a way to get them to pay attention, so be sure to exploit this opportunity to get people to listen to you. The useful thing about a seminar is that you get immediate feedback from the audience. An audience won't put up with a lot of the things that authors try to.