With the rapid development of the animation industry in the west, particularly in the . and Europe, the need for outsourced services in animation increased in Asia. Thus, and with animation’s protracted development cycles, wherein 70% to 80% of related costs credited to labor – western animators began to see Asian destinations such as the Philippines, with its cheaper labor and abundant creative talent – as cost-cutting alternatives. The rise of animation in the Philippines as an outsourced industry began in the early 1980’s. Some of the first animation studios in the country included Burbank Animation Inc., Asian Animation, and Fil- Cartoons, all of which were export.
