In writing our first in the StartUp Secret Sauce books, we realized the tremendous value of relevant information and experienced support necessary for a first-time entrepreneur to turn a business idea into a business reality. As consultants, we often work heads down, helping clients launch their first businesses without detailing exactly how we helped. Writing this series of books gave us an opportunity to pull our head above the canopy of daily consulting to see what recipe for success we bring to the table. Clearly, we cannot give you everything you need to start your first business in a.
