Trong môi trường cạnh tranh ngày nay, học sinh cần một cách để phân biệt mình khỏi các đồng nghiệp của họ. Họ cần một "X" yếu tố làm cho họ không thể thiếu. Trong ngắn hạn, họ cần một thương hiệu cá nhân. Xây dựng thương hiệu cá nhân có thể là một công cụ mạnh mẽ cho sự thành công chuyên nghiệp. | Your name isjust the start Personal Brand Week eBook pwc Personal Brand Week Introduction In today s competitive environment students need a way to differentiate themselves from their peers. They need an X factor that makes them indispensable. In short they need a personal brand. Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market. As one of the largest employers of college graduates in the United States PricewaterhouseCoopers LLP has unique insights into what makes students stand out. But we re not keeping those insights to ourselves. In February 2010 PwC launched Personal Brand Week and dedicated each day to a different theme. The response from across the country was overwhelmingly positive. And now we re taking it one step further and sharing the best personal branding tips and worksheets with you in this e-book. Take time to read through the materials. Leverage the tips in everyday interactions. Use the worksheets to become more aware of the skills that make you different. And importantly take actions each day that build the personal and professional skills to create your unique personal brand. We hope that you find the materials as useful as other students across the country. And as always we welcome your feedback. Please visit us at pwcuscareers to add your thoughts and comments. Kind regards Holly Paul PricewaterhouseCoopers LLP US Recruiting Leader Personal Brand Week The foundation of your personal brand A Tweetfrom one of our followers paulcopcutt Identify your strengths and focus on them for your personal brand success minimize the impact of your weaknesses PwCPBW PwCUSCareers pwc us careers company pwc .
