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báo cáo khoa học: " Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel"

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel | Turner Globalization and Health 2011 7 40 http www.globalizationandhealth.eom content 7 1 40 GLOBALIZATION AND HEALTH RESEARCH Open Access Canadian medical tourism companies that have exited the marketplace Content analysis of websites used to market transnational medical travel Leigh Turner Abstract Background Medical tourism companies play an important role in promoting transnational medical travel for elective out-of-pocket medical procedures. Though researchers are paying increasing attention to the global phenomenon of medical tourism to date websites of medical tourism companies have received limited scrutiny. This article analyzes websites of Canadian medical tourism companies that advertised international healthcare but ultimately exited the marketplace. Using content analysis of company websites as an investigative tool the article provides a detailed account of medical tourism companies that were based in Canada but no longer send clients to international health care facilities. Methods Internet searches Google Alerts searches on Google News Canada and ProQuest Newsstand and searches of an Industry Canada database were used to locate medical tourism companies located in Canada. Once medical tourism companies were identified the social science research method of content analysis was used to extract relevant information from company websites. Company websites were analyzed to determine 1 where these businesses were based 2 the destination countries and medical facilities that they promoted 3 the health services they advertised 4 core marketing messages and 5 whether businesses marketed air travel hotel accommodations and holiday excursions in addition to medical procedures. Results In total 25 medical tourism companies that were based in Canada are now defunct. Given that an estimated 18 medical tourism companies and 7 regional cross-border medical travel facilitators now operate in Canada it appears that approximately half of all identifiable medical .