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ENVIRONMENTAL POLITICS CASEBOOK: Genetically Modified Foods - Section 3

Ví dụ đầu tiên của điều trị báo chí của kỹ thuật di truyền của các loại thực phẩm, từ Newsweek, điển hình như thế nào vấn đề này đã được trình bày trong các phương tiện truyền thông in ấn phổ biến. Người ta gần như có thể đánh dấu vào ra hệ thống các tiêu chí cho newsworthiness thảo luận trong Chương 4 của văn bản. Từ tiêu đề của nó, "Frankenstein thực phẩm?" Đoạn kết thúc của nó dự đoán "sức nóng" tại cuộc họp sắp tới của WTO ở Seattle, bức tranh này được một mô. | Section III Media Documents 2002 by CRC Press LLC 110 Environmental Politics Casebook Genetically Modified Foods The first example of the journalistic treatment of the genetic engineering of foods from Newsweek typifies how the subject has been presented in the popular print media. One can almost tick off systematically the criteria for newsworthiness discussed in Chapter 4 of the text. From its title Frankenstein Foods to its concluding paragraph anticipating heat at the upcoming WTO meeting in Seattle the piece is a paradigm of the genre. After the intimations that something monstrous may be involved are suggested by its title the article begins as so many news stories do with an anecdote about an obscure Parisian intellectual who is challenging a transnational corporation McDonald s and by extension the forces of globalization. Within just a few paragraphs the reader is presented with an international conflict a hybrid of cultural and agricultural fears that threatens American agricultural exports. That globalization itself is undergoing something of a trial and that the little guy seems to be winning only makes the story more engaging. In presenting this conflict the piece also satisfies other criteria of newsworthiness. The situation is of course novel since the international reaction against genetically altered foods is of recent vintage even though Americans have been eating them for almost a decade. That it deals with food also makes it newsworthy nothing could be more proximate or more intimately relevant. What we have then is a classic story of a new potentially insidious threat to our food supply that is already exposing cultural fault lines between Europe especially England and the U.S. and foreshadowing some problems with the world s plunge into globalization. What could be better Thus though there has been no evidence of death or illness from the consumption of a genetically modified food drama and emotion are nevertheless evoked. And both sides are .