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Public relations guide to the basics_1

Hướng dẫn này đơn giản và thực tế có người đọc bước theo các bước thông qua một chiến dịch PR. Nó cung cấp một cái nhìn tổng quan có giá trị của các lĩnh vực chính của công việc liên quan | 6 Working with Printers Background It may be preferable to use a printer direct instead of a publisher. Apart from being more economical it can also sometimes be more appropriate as you have direct contact and can therefore have more control over the outcome. However it also means more hands on work for you Printing is quite a complicated process. If you have no previous experience in this field and before deciding which printer to use a visit to a number of printing works can give you an insight into their capabilities. Ask to see work they have carried out for other clients and check with those customers too. Get estimates from several printers based on a brief so as to compare like with like. Most printers have some in-house design capabilities within their organization although they may not normally provide design services as such. However a good printer can give advice on matters such as page layout from the technical printing point of view but design concepts the overall style typeface to be used layout and make-up will be left to you. You should also get paper samples see below . 22 Working with printers The brief and the contract As with publishers the brief and the subsequent contract should clearly state your requirements what it is you want the printer to do. Brief either in writing the client brief or verbally and discuss your requirements. Follow this with a letter of confirmation which should include any technical specifications you have agreed. This will prevent subsequent misunderstandings and can also serve as the contract or the basis of one. Illustrations The same rules apply here as they do with publishers. Check with them first as you need to know if they have any specific requirements. Some printers may be able to produce graphics such as pie charts graphs etc themselves based on your statistics. Alternatively they may prefer you to produce the finished artwork. Often you can get your photographer and graphics artist to liaise with the printer