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Asking Questions the Definitive Guide to Questionnaire Design

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This book is a revised and updated edition of Asking Questions: A Practical Guide to Questionnaire Design, first published in 1982. It focuses on the type of question asking that social science researchers and market researchers use in structured questionnaires or interviews. Many of the principles of effective formalized questioning we focus on in this book are useful in other contexts. They are useful in informal or semistructured interviews, in administering printed questionnaires in testing rooms, and in experimental studies involving participant evaluations or responses

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