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University of Liverpool's DBA is designed around this proven educational methodology.

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During the second year, the programme offers a series of integrated modules that examine specific aspects of the tourism industry. First, students will learn about the international tourism environment. They will examine important business models found in the industry in order to understand how tourism and the environment interrelate – primarily as seen from an economic perspective – by working on case studies and going on excursions. Strategy, communication and marketing lie at the core of the curriculum, which aims to develop stu- dents’ analytical, strategic and methodological skills. Because interpersonal skills such as conflict management, sensitivity to foreign cultures.

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