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Geography and Marketing Strategy in Consumer Packaged Goods

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Retailing has undergone dynamic change in a few decades. Regional and national chainstore organizations have grown rapidly. In our automobile age, retail stores have become fewer and larger. They also have enlarged their services to buyers. Retailers, wholesalers, processors, farmer cooperatives and farm organizations and trade associations are engaged in merchandising farm products. Merchandising, defined by the American Marketing Association as "the planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price," involves promotional activities -- attractive packaging and.

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