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CIRA NEWSLETTER

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One of the great things about the Internet is that you can access all your favorite content at the touch of a button and all for free, right? Not for much longer. In 2013 we will see an increase in the amount of content shifting away from ad-supported business models to pay-per-view or subscription-based models. Driving the change is the rapid decline in audiences for the big players of traditional media. Newspaper and magazine circulation is in decline and TV audiences are becoming increasingly fragmented, due to the growth of alternative television services as well as online and mobile video consumption. While.