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Lecture E-commerce (7/e): Chapter 11 - Kenneth C. Laudon, Carol Guercio Traver

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Chapter 11 - Social networks, auctions, and portals. The topics discussed in this chapter are: Social network fever spreads to the professions, social networks and online communities, what is an online social network? the growth of social networks and online communities, types of social networks and their business models,. | E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition Copyright © 2011 Pearson Education, Inc. E-commerce: Business. Technology. Society. Chapter 11: Social Networks, Auctions, and Portals Copyright © 2010 Pearson Education, Inc. Slide 11- Chapter 11 Social Networks, Auctions, and Portals Copyright © 2011 Pearson Education, Inc. Social Network Fever Spreads to the Professions Class Discussion How has the growth of social networks enabled the creation of more specific niche sites? What are some examples of social network sites with a financial or business focus? Describe some common features and activities on these social network sites. What features of social networks best explain their popularity? Slide 11- Social Networks and Online Communities Internet began as community building technology for scientists, researchers Early communities limited to bulletin boards, newsgroups; e.g. the Well 2002: Mobile Internet devices, blogs, sharing of rich media began new era of social networks Social networks one of most common Internet activities Slide 11- What Is an Online Social Network? Online area where people who share common ties can interact Participants do not necessarily share goals Portals and social networks: Moving closer together Portals adding social network features Community sites adding portal-like services Searching News E-commerce services Slide 11- The Growth of Social Networks and Online Communities Top 10 social networks account for over 90% social networking activity Facebook users: Over 54% are 35+ Unique audience size: Social networks: 175 million Top 4 search engines: 510 million Annual advertising revenue Social network sites: $1.6 billion Top 4 search engines: $14 billion Slide 11- Top 10 Social Network Sites, 2010 Slide 11- SOURCES: Based on data from eMarketer, 2010; Hitwise, 2010 Figure 11.1, Page 714 Types of Social Networks and Their Business Models Early social network . | E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition Copyright © 2011 Pearson Education, Inc. E-commerce: Business. Technology. Society. Chapter 11: Social Networks, Auctions, and Portals Copyright © 2010 Pearson Education, Inc. Slide 11- Chapter 11 Social Networks, Auctions, and Portals Copyright © 2011 Pearson Education, Inc. Social Network Fever Spreads to the Professions Class Discussion How has the growth of social networks enabled the creation of more specific niche sites? What are some examples of social network sites with a financial or business focus? Describe some common features and activities on these social network sites. What features of social networks best explain their popularity? Slide 11- Social Networks and Online Communities Internet began as community building technology for scientists, researchers Early communities limited to bulletin boards, newsgroups; e.g. the Well 2002: Mobile Internet devices, blogs, .