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Lecture Marketing (12/e): Chapter 10 – Kerin, Hartley, Rudelius

Chapter 10 - Developing new products and services. After reading chapter 10, you should be able to: Recognize the terms that pertain to products and services, identify the ways to classify consumer and business products, describe four unique elements of services, explain the significance of “newness” and “consumer learning” to new products and services. | Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. LO 10-3 LO 10-2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 10, YOU SHOULD BE ABLE TO: LO 10-1 Recognize the various terms that pertain to products and services. Identify the ways in which consumer and business products can be classified. Explain the significance of “newness” in new products and services as it relates to the degree of consumer learning involved. 10- LO 10-5 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 10, YOU SHOULD BE ABLE TO: LO 10-4 Explain the purposes of each step of the new-product process. Describe the factors contributing to the success or failure of a new product or service. 10- APPLE: THE WORLD-CLASS NEW-PRODUCT MACHINE 10- APPLE: THE WORLD-CLASS NEW-PRODUCT MACHINE Apple’s Innovation Machine iCloud: Where the Digital Lifestyle is Heading 10- WHAT ARE PRODUCTS AND SERVICES? A LOOK AT . | Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. LO 10-3 LO 10-2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 10, YOU SHOULD BE ABLE TO: LO 10-1 Recognize the various terms that pertain to products and services. Identify the ways in which consumer and business products can be classified. Explain the significance of “newness” in new products and services as it relates to the degree of consumer learning involved. 10- LO 10-5 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 10, YOU SHOULD BE ABLE TO: LO 10-4 Explain the purposes of each step of the new-product process. Describe the factors contributing to the success or failure of a new product or service. 10- APPLE: THE WORLD-CLASS NEW-PRODUCT MACHINE 10- APPLE: THE WORLD-CLASS NEW-PRODUCT MACHINE Apple’s Innovation Machine iCloud: Where the Digital Lifestyle is Heading 10- WHAT ARE PRODUCTS AND SERVICES? A LOOK AT GOODS, SERVICES, AND IDEAS LO 10-1 Goods Services Nondurable Goods Durable Goods Products Ideas 10- WHAT ARE PRODUCTS AND SERVICES? CLASSIFYING PRODUCTS LO 10-2 Consumer Products Convenience Products Shopping Products Specialty Products Unsought Products 10- FIGURE 10-1 How a consumer product is classified affects which products consumers buy and the marketing strategies used 10- WHAT ARE PRODUCTS AND SERVICES? CLASSIFYING PRODUCTS LO 10-2 Business Products Components Support Products Derived Demand Supplies Industrial Services Installations Accessory Equipment 10- WHAT ARE PRODUCTS AND SERVICES? CLASSIFYING SERVICES LO 10-2 Delivery by People or Equipment Delivery by Business Firms or Nonprofit Organizations Delivery by Government Agencies 10- WHAT ARE PRODUCTS AND SERVICES? PRODUCT CLASSES, FORMS, ITEMS, LINES, AND MIXES LO 10-2 Product Class Product Form 10- WHAT ARE PRODUCTS AND SERVICES? PRODUCT CLASSES, FORMS, ITEMS, LINES, AND MIXES LO 10-2 Product Item .