Đang chuẩn bị liên kết để tải về tài liệu:
Lecture International marketing - Chapter 9: Economic development and the americas

What you should learn from chapter 9: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,. | Economic Development and the Americas Chapter 9 Learning Objectives LO1 The importance of time zones for trade relationships and marketing operations LO2 The political and economic changes affecting global marketing LO3 The connection between the economic level of a country and the marketing task LO4 The variety of stages of economic development among American nations LO5 Growth factors and their role in economic development LO6 Marketing’s contribution to the growth and development of a country’s economy LO7 The foundational market metrics of American nations LO8 The growing importance of trading associations among American nations International Time Zones Time zones make a difference Jet lag is an important problem Virtual meetings are difficult to execute: they can disrupt sleep and family life. of the three kinds of distances—miles, time zones, and cultural distances—time zones have the greatest influence on the success of their commercial efforts abroad. Most countries maintain good trade relationships with contiguous countries An associated pattern of economic growth and global trade has emerged 3 Multinational Market Regions The common time zones give the Europeans advantages in both Africa and the Middle East. Within each trading bloc described in Exhibit 9.1 are: fully industrialized countries such as the United States, Germany, and Japan rapidly industrializing countries such as Brazil, Russia, and China other countries that are achieving economic development but at more modest rates Exhibit 9.1: Three Regional Trading Areas Roughly Defined by Time Zones 4 Marketing and Economic Development Latin American and other emerging markets will account for 75 percent of the world’s total growth in the next two decades and beyond (U.S. Commercial Service estimate) The countries will trade and prosper in the 21st century is changing because of: Transition from socialist to market-driven economies The liberalization of trade and investment policies in . | Economic Development and the Americas Chapter 9 Learning Objectives LO1 The importance of time zones for trade relationships and marketing operations LO2 The political and economic changes affecting global marketing LO3 The connection between the economic level of a country and the marketing task LO4 The variety of stages of economic development among American nations LO5 Growth factors and their role in economic development LO6 Marketing’s contribution to the growth and development of a country’s economy LO7 The foundational market metrics of American nations LO8 The growing importance of trading associations among American nations International Time Zones Time zones make a difference Jet lag is an important problem Virtual meetings are difficult to execute: they can disrupt sleep and family life. of the three kinds of distances—miles, time zones, and cultural distances—time zones have the greatest influence on the success of their commercial efforts abroad. Most countries maintain