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Lecture Hotel management and operations (5th Edition): Chapter 6.8 - Michael J. O'Fallon, Denney G. Rutherford

I often have heard that professionals in the hotel business enjoy it because every day is different. While I find this to be a huge understatement, I, too, enjoy this business for the same reason. My day begins with a large cup of coffee. I like to arrive at work early so I can walk the property and greet the early-morning team members and check on the daily banquet functions. | Organization and Management for Hotel Beverage Operations Valentino Luciani Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Brief History of Beverages Thanks to modern technology and more advanced carbon-dating techniques, archeologists have now established with certainty that humans have been around for several hundred thousand years. In recent excavations, one of the first evidence of eating food and consuming a beverage in a communal fashion is found in the Orkney Islands close to Denmark. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Brief History of Beverages Cont. Egyptologists have recently published photos of wall painting found in pharaohs’ tombs. One can see Egyptian workers harvesting and preparing for winemaking. Next to the tomb, wine jars were placed orderly. Egyptian nobles believed that these types of beverages made the best companion for the pharaoh’s eternal travel. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Brief History of Beverages Cont. Greek and Roman historians report that wine and other alcoholic beverages played a vital role in their societies. The fun-loving Romans went as far as worshipping a beverage deity: Bacchus, the god of wine. In the U.S. the first person on record to own a tavern and sell alcoholic beverages to the tavern’s patrons was Samuel Cole. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Brief History of Beverages Cont. Beer, which presently accounts for 51% of alcoholic beverage sales, carries a fine tradition in our country. According to the diary of the Mayflower’s captain, the ship was not scheduled to dock on Plymouth Rock but was made to stop there mainly because it had run out of beer. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Overview In 1995, the total sales for bars and taverns neared the $11 billion mark. For the year 2005, total sales for bars and taverns are expected to exceed the threshold of $15 billion in sales. In | Organization and Management for Hotel Beverage Operations Valentino Luciani Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Brief History of Beverages Thanks to modern technology and more advanced carbon-dating techniques, archeologists have now established with certainty that humans have been around for several hundred thousand years. In recent excavations, one of the first evidence of eating food and consuming a beverage in a communal fashion is found in the Orkney Islands close to Denmark. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Brief History of Beverages Cont. Egyptologists have recently published photos of wall painting found in pharaohs’ tombs. One can see Egyptian workers harvesting and preparing for winemaking. Next to the tomb, wine jars were placed orderly. Egyptian nobles believed that these types of beverages made the best companion for the pharaoh’s eternal travel. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved .