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Lecture Hotel management and operations (5th Edition): Chapter 7.7 - Michael J. O'Fallon, Denney G. Rutherford

This chapter is based on the experiences of Oliver Meinzer working in front office operations. The majority of the article is about the set up of key areas of the front office operation, namely the: Bellstand, Front desk, Guest relations department. | Putting the Public in Public Relations: The Case of the Seattle Sheraton Hotel and Towers Louis B. Richmond Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved The Impact of Nonprofit Organizations Nonprofit organizations can make or break a hotel. The time and effort that hotels allot to public relations and nonprofits can profoundly influence destination decisions of meeting planners and major associations. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Donations The Sheraton receives approximately 1,000 donation requests a year. Each of the requests come from nonprofit organizations that are doing valuable work in the community. How does the Sheraton determine which nonprofit organization to support? Each decision must be based on a benefit to the hotel. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Hotels Revenue Generators Associations, National meetings Social events and fund-raisers Holiday card program Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Associations, National Meetings A public relations program can play a very important role in having an association decide which hotel to use. By working with the public relations department, the sales staff can obtain information on the association in order to influence the association to use Sheraton. The nonprofit world will go all out to help corporations that help them. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Social Events and Fund-raisers Many members of the boards of directors are leaders in the community Their recommendation can help the image of the hotel. The hotel staff works closely with the nonprofit groups to insure the success of the event. Need to strike a deal that is good for the hotel and the nonprofit organization. Offer nonprofit organization special services. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Social Events and Fund-raisers cont. Creative contributions to nonprofit . | Putting the Public in Public Relations: The Case of the Seattle Sheraton Hotel and Towers Louis B. Richmond Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved The Impact of Nonprofit Organizations Nonprofit organizations can make or break a hotel. The time and effort that hotels allot to public relations and nonprofits can profoundly influence destination decisions of meeting planners and major associations. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Donations The Sheraton receives approximately 1,000 donation requests a year. Each of the requests come from nonprofit organizations that are doing valuable work in the community. How does the Sheraton determine which nonprofit organization to support? Each decision must be based on a benefit to the hotel. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Hotels Revenue Generators Associations, National meetings Social events and fund-raisers Holiday card program Copyright © 2011 by John .