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Master of Business Administration: A quantitative analysis of Consumer Behaviour

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This academic investigation for the Dublin Business School by Julia Dieterich, an MBA graduate in 2014, will discuss how to market effectively the innovative electronic car in the German automotive sector in relation to a green branding marketing approach. It could be proved that the demand for electronic cars is currently mildly growing and just will be increase in a long term. An optimized marketing approach should help to so lve this current industrial problem. A quantitative survey will provide information about why the demand for electronic cars is low and how potential customers in Germany perceive current marketing activities . Based on the identified issues of marketing ac tivities, valuable recommendations on how to market an electronic car successfully in Germany will be provided. To consult more MBA essays, please see at: Bộ Luận Văn Thạc Sĩ Quản Trị Kinh Doanh MBA | Master of Business Administration: A quantitative analysis of Consumer Behaviour

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