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Master Thesis in Economics: The case of French SMEs in the wine Industry going to ASEAN countries

Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most competitive positions and bases of competitiveness which should be established worldwide. Therefore, globalization raises strategies to become more global rather than local. Those strategies consist in expanding and coordinating all activities of the company worldwide. In a first time, to understand why SMEs internationalize, the researcher will deal with the traditional model of the internationalization of firms (the Uppsala model). And then, more recently, new models of internationalization have been developed. These models, created following an increase of the extent of the phenomenon of the International New Ventures, revolve around the concepts of resources and skills, network and knowledge. In a more recent context of economic globalization and competition, some SMEs establish real strategies of globalization, particularly by inserting themselves in network (the Network theory). To consult more Economic essay sample, please see at: Bộ Luận Văn Thạc Sĩ Kinh tế. | Master Thesis in Economics: The case of French SMEs in the wine Industry going to ASEAN countries