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The role of souvenir products and travel gifts in the development of sustainable tourism in Vietnam

In this article, we point out the role of souvenirs and travel gifts on the sustainable tourism development in Vietnam. In addition, we show experiences on the developing travel-gift products of some countries around the world and raising the reality of Vietnam in the design of souvenir products and travel gifts. | The role of souvenir products and travel gifts in the development of sustainable tourism in Vietnam 178 TRƯỜNG ĐẠI HỌC THỦ ĐÔ HÀ NỘI THE ROLE OF SOUVENIR PRODUCTS AND TRAVEL GIFTS IN THE DEVELOPMENT OF SUSTAINABLE TOURISM IN VIETNAM Pham Thi Bich Thuy Hanoi Metropolitan University Abstract: Tourism is emerging as one of the potential economic industries in many countries around the world. In Vietnam, promoting tourism images are questioned with many issues such as the ideas, the content, the methods, etc. for the development. Designing and advertising local souvenirs and travel gifts are the effective methods to promote tourism images in many countries and also in Vietnam. In this article, we point out the role of souvenirs and travel gifts on the sustainable tourism development in Vietnam. In addition, we show experiences on the developing travel-gift products of some countries around the world and raising the reality of Vietnam in the design of souvenir products and travel gifts. The research results contribute to a specific perspective on promoting the image of Vietnam tourism through the designing of souvenir products and special tourist gifts. Keywords: Souvenir product, travel gift, tourism, Vietnam. Email: ptbthuy@daihocthudo.edu.vn Received 14 September 2018 Accepted for publication 10 October 2018 1. INTRODUCTION Today, tourism has become a real need for variety of social strata and tourism which is considered as a free-market economy, bringing significant socio-economic benefits to all countries. In fact, many countries and territories such as Greece, South Africa, Africa, etc. have considered tourism as one of the most effective solutions in the modern economy crisis. In Vietnam, in the last five years, when most industries are plagued by prolonged crisis, tourism is still regarded as the bright spot of the economy. In 2016, tourism in Vietnam has achieved some express goals, with over