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Prospect of traditional craft in present economy: a study of earthen doll of Krishnagar, West Bengal

Art and culture are inseparable limbs of civilization. It represents the practice, religious beliefs, and indicates spiritual upliftment and represents societal system of that period. Clay pottery is an ancient craft in India. | Prospect of traditional craft in present economy a study of earthen doll of Krishnagar West Bengal International Journal of Management IJM Volume 8 Issue 4 July August 2017 pp.75 81 Article ID IJM_08_04_010 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 8 amp IType 4 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication PROSPECT OF TRADITIONAL CRAFT IN PRESENT ECONOMY A STUDY OF EARTHEN DOLL OF KRISHNAGAR WEST BENGAL Kandarpa Kanti Hazra Research Scholar Department of Business Administration Assam University Silchar India Prof. Dr Arup Barman Associate Professor Department of Business Administration Assam University Silchar Assam India ABSTRACT Art and culture are inseparable limbs of civilization. It represents the practice religious beliefs and indicates spiritual upliftment and represents societal system of that period. Clay pottery is an ancient craft in India. The art of Clay Pottery grew along with the Civilization. Thus the history of clay pottery is as old as the history of human civilization. Pottery has a unique tempting appeal. Its association with religion and usage in religious ceremonies has given a deeper significance and a wider dimension. . In this fast changing and unstable market situation when we concentrate deeply on market demand we sometime became ignorant about our native product of significant potentiality. A little more nourishment can give that product a neck to neck competition with contemporary goods. In addition to that we have the age old historical heritage with this product as earthen dolls in West Bengal. Earthen Doll is not only enriched with age old tradition but also singular in its symbolic representation. Key words Craft clay doll heritage prospect art market. Cite this Article Kandarpa Kanti Hazra and Prof. Dr Arup Barman Prospect of Traditional Craft in Present Economy A Study of Earthen Doll of Krishnagar West .