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Lecture International marketing (16th edition) - Chapter 6: The political environment: A critical concern

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The main goals of this chapter are to: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability; . |

TÀI LIỆU LIÊN QUAN

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators
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