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The Art of SEO

Praise for The Art of SEO: Roll up your sleeves, buckle your seat belt, and take your foot off the brake. You are about to go on a journey from the very basics to the very high-end, enterprise level, and then into the future of the art of SEO. These four authors have been involved in Internet marketing from the very start and have handson experience. | THeory I n Practice The Art of SEO Mastering Search Engine Optimization O REILLY Jessie C. Stricchiola Foreword by John Battelle Web Analytics Search Engine Marketing The Art of SEO Written by some of the top minds in SEO -Danny Sullivan editor-in-chief SearchEngineLand.com producer SMX Search Marketing Expo A well-designed easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy optimizing your site for search engine visibility is essential. In this book four of the most noted experts in the field of search engine optimization SEO provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals while correcting many common misconceptions. If you are new to SEO you ll get a complete and thorough SEO education as well as an array of effective tactics from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare for execute and evaluate SEO initiatives Examine a number of advanced strategies and tactics Understand the intricacies involved in managing complex SEO projects Learn what s necessary to build a competent SEO team with defined roles Glimpse the future of search and what lies ahead for the SEO industry Eric Enge is president of the SEO consulting firm Stone Temple Consulting and a widely recognized expert on SEO. Stephan Spencer is founder and president of the SEO firm Netconcepts and inventor of the automated SEO technology platform GravityStream. Rand Fishkin is CEO and co-founder of SEOmoz and one of the world s best-known authorities on SEO. Jessie C. Stricchiola is the founder of Alchemist Media Inc. a San Francisco-based search-engine marketing company. US 44.99 CAN 56.99 ISBN 978-0-596-51886-8 llllllllllllllllllllllllllll .