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Quản lý Quan hệ truyền thông

Trung Quốc phương tiện truyền thông quan hệ rất phức tạp và khó khăn để xử lý. Do văn hóa đặc điểm và phương tiện truyền thông thực tế, nhiều công ty đã ít hiểu biết về cách khai thác sức mạnh của các phương tiện truyền thông ở đất nước đông dân nhất thế giới. Điều gì là mới nhất xu hướng trong các quan hệ truyền thông và làm thế nào được họ thách thức phương tiện truyền thông hoạt động ở Trung Quốc? Là gì các nút cổ chai "chính cho các mối quan hệ giữa công ty và các phương. | 2nd Media Relations Management 25th 26th February 2008 Four Points by Sheraton Shanghai China media relations are complex and difficult to handle. Due to the culture characteristic and media practice many companies have little understanding of how to harness the power of the media in the world s most populous country. What are the latest trends in media relations and how are they challenging media activity in China What is the key bottleneck for the relationship between company and media in China How to guarantee your media transmit accurately and effectively Our professional experts will share and discuss these main challenges with you. Supported by Reputation Institute the 2nd Annual Media Relations Management has attracted high-ranking PR practitioners and media leaders of Asia to highlight the intelligence and tools for successful media relations campaigns. This 2-day conference with in-depth panel discussion and case study will help you to overcome the challenges. Well-designed brainstorming session will give you the opportunity to interact with key players to maximise your value and benefit. This event simply cannot be missed. RI members are entitled to an exclusive 10 discount to attend this event. For more information please contact Amy at Tel 603 2723 6763 or email LimA@ marcusevanskl.com 2nd Annual Media Relations Management Enhancing and managing media relationships to maintain develop and promote your organisation s reputation Renaissance Pudong Shanghai China 25th 26th February 2008 Featuring media insights from media representatives Zhou Li Deputy Managing Director China Daily Shou Guangwu Chief Editor Shanghai Evening Post Liu Peng Deputy Chief Editor The Journalist Monthly Cao Jijun Chief Journalist Guang Ming Daily Key benefits for attending this event Engaging the region with the world and developing the future practices in China media relations Measuring the true value of your media communications programs and functions Leveraging the emergence .