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learn the Principles of Business Writing PHẦN 5

truyền thông.Thật không may, biệt ngữ kinh doanh có xu hướng để được như vậy mơ hồ mà người ta có bao la giải thích khác nhau của cùng một từ hoặc cụm từ. Bởi vì điều này, thuật ngữ không thiệt hại lớn đối với khả năng của một công ty để chuyển tải ý nghĩa cho các thành viên. | communication. Unfortunately business jargon tends to be so vague that people have vastly differing interpretations of the same words or phrases. Because of this jargon does major damage to a corporation s ability to convey meaning to its members. If this causes staff to feel alienated there can be a breakdown in communication. What should you as a writer do to communicate clearly First of all be aware of the fact that the process of interpretation is terribly complex. People interpret words in a variety of contexts such as upbringing society and the organisation s culture. Communication with stakeholders particularly those with widely differing interests needs and emotional states makes your job as a writer all the more challenging. It is your responsibility to critically evaluate what you write and how that can be interpreted. In particular you should constantly ask - and answer - a very simple question what does this mean Ask this of every word every sentence every paragraph and every chapter until it becomes second nature. This question helps you to step outside your own frame of reference and critically evaluate the words structure or style used. If such a simple technique were used consistently business jargon would be used less frivolously. Another way to aid the process of interpretation is to take the reader by the hand with constructions like which means that or as a result of which . It also helps to start a sentence with constructions like This leads to That contributes to or As a result of this . These constructions create bridges between a previous sentence and an explanation or elaboration and helps the reader - and sometimes yourself - make sense of what is being communicated. The meaning of goals and purpose in organisations You just read how the principle of meaning can help you to be more precise in your use of language. This principle can also be applied to the organisation as a whole specifically when you want to explain how something will .