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Giải thích các thuật ngữ thường sử dụng trong Marketing

Above the line “Above the Line” is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet. | Giải thích các thuật ngữ thường sử dụng trong Marketing phiên bản tiêng Anh Chúc bạn tìm được nhiều thông tin thú vị và bổ ích Ban biên tập OPENSHARE Reporter Xem Hồ sơ cá nhân Gởi tin nhắn cá nhân đến Reporter Tìm tất cả bài viết của Reporter . 109-05-05 18 04 Ngày tham gia 05-05 Reporter Nơi cư trú Vietnam . Reporter . Bài viết 0 Các thuật ngữ bắt đầu bằng ký tự A Above the line Above the Line is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio magazines newspapers and Internet. ACORN ACORN stands for A Classification Of Residential Neighbourhoods . ACORN is a database which divides up the entire UK population in terms of the type of housing in which they live. This can be used for various purposes in marketing planning and in designing promotional campaigns Ad hoc market research Ad-hoc research focuses on specific marketing problems. It involves the collection of data at one point in time from one sample of respondents Added value Added value refers to the increase in worth of a product or service as a result of a particular activity. In the context of marketing the added value is provided by features and benefits over and above those representing the core product . Advertising Advertising is any paid form of non-personal presentation and promotion of ideas goods and services through mass media such as newspapers magazines television or radio by an identified sponsor. Advertising budget The total amount of money that a marketer allocates for advertising over a period of time After-sales service The services received after the original goods or services have been paid for. Often this service is provided as part of a warranty or guarantee scheme. Agent Part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis performs only a few functions and