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CRM On Demand Recommended Practices Integration, The Oracle Advantage phần 2

Trong ngày hôm nay "của nền kinh tế toàn cầu, mối quan hệ với khách hàng là chìa khóa. Không hiểu khách hàng của bạn, dự báo nhu cầu của mình hoặc phân biệt chính mình thông qua giá trị mà ông thấy trong dịch vụ của bạn, sau đó họ sẽ di chuyển trên. | business IT infrastructure. Organizations that have or plan to develop a clear middleware integration strategy are able to maximize their investment by further adopting the following approach Define systems that will become the record of source. This does not have to be a system for all records in many businesses product mastering may be in a different system to customer mastering. Ensure the most appropriate systems are in control of key data. A CRM system is ideal for managing customer information but is not a suitable platform for financial account control. Assemble a Common Object Model an enterprise wide data model that all application specific data types are transformed into when integration occurs. Build processes and services such that they support and promote usability such as common error handling escalations etc. Look to standardise on existing assets for example out of the box Web Services from the CRM On Demand environment. Recommended Approach for Siebel Integration e.g. SAP to Siebel Simplified Integration Leveraging an SOA Based Approach using Siebel OOTB Web Services STRONG REUSABILITY MODEL Industry Standards SOA based integration providing a solid foundation for additional integration beyond the boundaries of this project. I l 1 I I Account centric data managed In SAP STRONG REUSABILITY MODEL Simplified Integration Leveraging a Services Based Approach Quite often the concepts and goals for delivering integration processes are understood. Leading practice books and documentation recommend the common model abstract approach with consisten transformations and connection technology. However this underestimates the efforts involved. Building a common object model for customer information that supports hierachical relationships and the complexities of CRM data is not a simple project. Oracle Siebel s experience can help in this situation. Leading Practice Process Architecture facilitates Extensibility Upgradeability Create or Modify Common Objects .