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Marketing Without Advertising

Take a look around your community and make a list of truly superior small businesses—ones you trust so thoroughly you would recommend them to your friends, your boss and even your in-laws. Whether your mind turns to restaurants, plumbers, plant nurseries or veterinarians, chances are good your list is fairly short. Now think about all the ads for local. | 3rd edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Peri Pakroo About Nolo Have a legal question? Chances are Nolo can help you answer it, both in print and online. For three decades, Nolo's mission has been to help people solve their legal problems with confidence, a minimum of fuss and expense, and—whenever possible—without a lawyer. Over the years, we’ve offered every tool available to help you get the job done. In the 70s, we began publishing practical, plain-English books containing all the forms and step-by-step instructions necessary to tackle day-to-day legal tasks. In the 80s, when personal computers took the world by storm, we got to work and developed programs such as WillMaker and Living Trust Maker, which took advantage of the speed and convenience of all those bits and bytes. We also added form-packed disks and CDs to many of our books. Then the Internet exploded in the 90s. Recognizing that it's best to get legal information while sitting in your own comfy chair, Nolo started making useful, up-to-date legal information available to anyone with a computer and a modem. Most recently, we opened our online Download Center, where you can find all of Nolo's convenient, topical eProducts. The fastest, easiest way to do your own legal work, eProducts deliver specific forms and information directly to your computer. Does this mean we plan to abandon our books in print? Absolutely not. As technology evolves and the Internet expands, we will continue to redesign and improve all our current products, making your access to the law the best it can be. “America’s leading source of self-help legal information.” ★★★★ —YAHOO! LEGALLEGAL INFORMATIONINFORMATION ONLINEONLINE ANYTIMEANYTIME 2424 hhh ursurs aa dayday www.nolo.com AT THE NOLO.COM SELF-HELP LAW CENTER, YOU’LL FIND • Nolo’s comprehensive Legal Encyclopedia filled with plain-English information on a variety of legal topics • Nolo’s Law Dictionary—legal terms without the .