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Marketing Manager Course - Chapter 11

Tham khảo tài liệu 'marketing manager course - chapter 11', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 11 ManagingManaging EmployeeEmployee DiversityDiversity McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: z Monitor labor force trends and their implications. z Recognize the advantage and challenge of diversity in the workforce. z Resolve the unique problems and issues confronted by different employee. z Capitalize on employee diversity as a source of competitive advantage. z Develop and implement human resource management programs that best use the talents of a diverse employee population. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Effective management of diversity is good as well as necessary for business because: z Changes in technology and competition make diverse thinking a necessity. z Minorities make up a majority of the labor market in many parts of the country. z To be competitive, firms need to retain and motivate minority employees. z Global expansion and increased global customers means firms need the help of executives who can function in different cultures. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Diversity z It describes a wide spectrum differences between people. z Groups of individuals share characteristics that distinguish them from other groups. z The differences between groups are smaller than the differences within groups. z Classifying people into group types often leads to false stereotypes because it incorrectly assumes that group averages apply to all individuals in the group. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Managing Employee Diversity H eterogeneous team skills Interpersonal flexibility skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Advantages of Employee Diversity Market Access International Com petition Team Multiplicity of .