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Marketing Manager Course - Chapter 14

Tham khảo tài liệu 'marketing manager course - chapter 14', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 14 ManagingManaging TeamsTeams McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: z Translate the benefits teams provide into competitive advantages in the market. z Manage the different types of teams – self-managed, parallel, project, and virtual. z Track the stages of team development that occur over the life of a project and help the team perform effectively. z Recognize the key roles that team members must play to ensure high performance. z Develop skills to detect and control team performance problems. z Manage team conflict through negotiation. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. As U.S. companies employ more knowledge workers, they are increasingly using teams to fully engage and empower workers to utilize their knowledge for the company’s advantage. More work is being performed in teams. The ability to manage teams has become an important skill for managers and employees. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Team zA team is a small number of people with complementary skills who are committed to: ¾a common purpose, ¾a set of performance goals, ¾an approach for which they hold themselves mutually accountable. zTeam members interact with each other on a regular basis. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Team (continued) zTeams share performance goals. zIndividuals on a team are mutually responsible for end results. zThe team environment produces synergy. zThis allows individuals to blend complementary skills and talents to produce a product that is more valuable than the sum of the individual contributions. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Work Group zMembers of a work group are held accountable for their individual work. zThey are not responsible