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Information Architecture on the World Wide Web phần 8

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ìm hiểu về các khán giả dự kiến Nếu bạn muốn thiết kế một kiến trúc hỗ trợ các nhu cầu của công ty và nhu cầu của người sử dụng, bạn đã có để có được tất cả mọi người suy nghĩ về khán giả chính cho quyền trang web ngay từ đầu. Với kiến trúc thông tin, | Information Architecture for the World Wide Web 7.3 Learning About the Intended Audiences If you want to design an architecture that supports the needs of the company and the needs of the users you ve got to get everyone thinking about the primary audiences for the web site right at the beginning. With information architecture one size does not fit all so your approach should be determined by the needs and characteristics of the major audiences. You can start gathering this information during early meetings by getting everyone to brainstorm on the topic. You might ask some of the following questions Who are the most important audiences for the web site Are there other audiences we re not thinking about How about the media investors competitors and current and potential employees Is there a difference between the most important audiences e.g. those who influence funding and the audiences who will use the web site most frequently What are the implications How do these audiences currently interact with your company By phone mail email fax or in person What will these audiences want to do when they visit the web site Why will they come and what will make them return Once you ve generated an initial list of possible audiences ask the group to rank the relative importance of these audiences and list their most important needs as we ve done in the following example Audiences Rank audience in order of importance 1 is most important List the three most important information needs of this audience with respect to the State Library Librarians members of cooperative Librarians non-members Patrons of Public Libraries Patrons of State Library State Legislature State Government Employees Federal Government Media Medical Community Legal Community z39.50 Community Other Audiences specify We asked staff at the State Library of Iowa to rank their key audiences and list the major information needs of each audience. This structured approach to research enabled us to gather valuable .