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think like your customer a winning strategy to maximize sales by understanding ho phần 4

hoặc làm thế nào họ cảm thấy về một quyết định khó khăn mà họ phải đối mặt. Đây là bằng chứng mạnh mẽ rằng những cảm xúc đóng một vai trò quan trọng trong việc đưa ra quyết định tốt. Mọi người có xu hướng để làm cho bản án | This document was created by an unregistered ChmMagic please go to http www.bisenter.com to register it. Thanks PREVIOUS NEXT Team LiB Your Customer s Goals There are three major ways that a company can increase profits or earnings 1 increase revenues sell more 2 reduce costs spend less and 3 better utilize company assets do more with less . Everything else they do and every other financial measure they track relates back to these three objectives to the profits these three contribute to Most companies establish goals and objectives in each of these three areas. Read just about any Annual Report or Form 10-K and you ll see reference to your prospect s goals and objectives in the areas of selling more spending less and doing more with less. However they never describe them quite that succinctly. It sounds a lot more impressive when you use fancy business jargon to describe strategic goals. Here are some examples of what you might read Our objective is to expand our brand equity and global reach to maximize growth opportunities in emerging markets and further penetrate existing strongholds in domestic markets in which we maintain competitive advantage i.e. they re going to sell more . In order to maximize our profitability we are constantly looking for new ways to reduce costs and expenses. Our commitment to continuous improvement focuses on maximizing workforce efficiencies while driving waste and errors from every facet of business operations i.e. they re going to spend less . We continue to leverage our core competencies for maximum results. Through our dual strategy of organic growth and selected mergers and acquisitions we continue to streamline operations and divest of business segments and infrastructure which no longer fit the core focus of our strategic business plan i.e. they re going to do more with less . However your customer chooses to express it every company is constantly focused on the goals of increasing revenue reducing costs and better utilizing .