Điều gì sẽ xảy ra", Baudrillard hỏi: "nếu truyền hình đã không được ở đó?" (Simulacra 28). Người bình thường là một ngôi sao truyền hình xem tại Loud gia đình-người giống như bạn và tôi, suy nghĩ và kinh nghiệm hàng ngày của họ chuyển thành đối tượng của niềm đam mê công cộng cực đoan | 248 Being and Having television cameras into their real lives. What would have happened Baudrillard asks if TV hadn t been there Simulacra 28 . The ordinary person is a TV star now look at the Loud family people just like you and me their everyday thoughts and experiences transformed into subjects of extreme public fascination. If TV didn t ruin their family we may consider that it s what the TV stands for that ruined their family. For the Louds it was as though they traded places with any of the idealized television families of their time. Suddenly you wake up in television space where as a family you cannot help but see yourself in relation to other television families. You realize you don t belong there in television space held up to the television family-values of the late 1960s and early 1970s your family doesn t know its lines. You will fall apart. Divorce. The word model contains the etymological unfolding of the reversal Baudrillard observes between the order of the real and representation. According to the Oxford English Dictionary model originally meant a representation of structure or a description of structure. Subsequently in 1625 it came into use for a representation in three dimensions of some projected or existing structure or of some material object artificial or natural showing the proportions and arrangement of its component parts and in 1639 for an object of imitation. Not until 1788 was model used in the sense of a person or thing eminently worthy of imitation a perfect exemplar of excellence. In other words no longer just an object of imitation model has come to mean a superior excellence. The very temporal order between model and real structure is unclear. A model structure can imitate a preexisting structure or through functioning as projection it can precede what thus will necessarily be a form of imitation on a larger scale. Even in its seventeenth-century usage the word model as an object of imitation suggests an inherent confusion in the
