Tham khảo tài liệu 'manufacturing handbook of best practices 2011 part 16', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 16 Supply Chain Management Douglas Burke INTRODUCTION Supply chain management has a quaint ring to it. It conjures images of an industrial economy with warehouses transportation systems suppliers and assembly lines. In the world of manufacturing this bricks-and-mortar vision is still fairly accurate despite all the click-and-order hype associated with cyberspace. Manufacturing enterprises around the world living in this traditional vision are experiencing change at a rapidly increasing pace. Some of the changes they face are fiercely competitive markets shorter and shorter product life cycles heightened customer expectations and a diminished ability to raise prices even on high-demand products. With these changes come enormous business pressures. Pressure to find more effective ways to shorten the concept-to-delivery cycle. Pressure to drive out inefficiencies in all their processes. Pressure to develop and execute a strategic plan that will anticipate and address these changes. Only by aggressively seeking process improvements and enhancements to cost quality productivity and customer satisfaction can companies hope to survive these changes. As manufacturers seek the mechanisms for survival they turn their attention to the supply chain seeking to capture improved efficiency. Currently considerable activity in manufacturing is focused on eliminating inefficiencies through supply chain management. Abramson 1999 reports that inventory being held across the retail supply chain at any one time amounts to 1 trillion. Of those inventories 15 to 20 150 to 200 billion worldwide 40 to 50 billion in the United States could be eliminated through improved supply chain management in the form of planning forecasting and replenishment. Anderson Britt and Donavon 1997 report that companies now recognize the importance of meeting customer needs. By using supply chain management companies can tailor products and services to specific customers and win customer loyalty. This .
