Tham khảo tài liệu 'manufacturing handbook of best practices 2011 part 17', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 17 Supply Chain Management Applications Douglas Burke In the previous chapter we presented many of the details necessary for effective SCM. In this chapter we present four pointed case studies that give the reader a view of what is currently being done to improve SCM. All the case studies are based on documented research however the names of the actual businesses have been changed. In some instances the case studies presented are a compilation of numerous examples from a specific field or industry. The first case study is centered in the retail industry which was the first to recognize the importance of improving SCM to gain market share and business advantages. This case highlights one company s innovative approach to inventory management. This well-known retail chain took advantage of today s information technology to establish a pull-through supply chain resulting in dramatic reductions in inventory and improved customer satisfaction. The second case study focuses on how a truck-manufacturing firm used local partnering to improve its SCM and gain business advantages. This case follows the evolution of what started as a simple partnering agreement but ended as a synergistic coupling of two good companies leading to results far in excess of what any one company could obtain alone. You will see the importance of trust and shared benefits in this type of simple partnering agreement. The third case study focuses on the grocery industry. This case shows how advanced partnering agreements can span the entire supply chain and benefit more that just a few firms in the network. This case points out some different aspects of SCM because of the short shelf life of products the need for short lead times and close promotional management to smooth variations in demand. The final case demonstrates the supply chain improvement effort of a computermanufacturing firm moving from the initial data analysis for determining areas of improvement through the implementation of the .
