Tham khảo luận văn - đề án 'báo cáo khoa học: " marketing depression care management to employers: design of a randomized controlled trial"', luận văn - báo cáo phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Rost and Marshall Implementation Science 2010 5 22 http content 5 1 22 Implementation Science IMPLEMENTATION SCIENCE STUDY PROTOCOL Open Access Marketing depression care management to employers design of a randomized controlled trial Kathryn M Rost1 Donna Marshall2 Abstract Background Randomized trials demonstrate that depression care management can improve clinical and work outcomes sufficiently for selected employers to realize a return on investment. Employers can now purchase depression products that provide depression care management defined as employee screening education monitoring and clinician feedback for all depressed employees. We developed an intervention to encourage employers to purchase a depression product that offers the type intensity and duration of care management shown to improve clinical and work outcomes. Methods In a randomized controlled trial conducted with 360 employers of 30 regional business coalitions the research team proposes to compare the impact of a value-based marketing intervention to usual-care marketing on employer purchase of depression products. The study will also identify mediators and organizational-level moderators of intervention impact. Employers randomized to the value-based condition receive a presentation encouraging them to purchase depression products scientifically shown to benefit the employee and the employer. Employers randomized to the usual-care condition receive a presentation encouraging them to monitor and improve quality indicators for outpatient depression treatment. Because previous research demonstrates that the usual-care intervention will have little to no impact on employer purchasing depression product purchasing rates in the usual-care condition capture vendor efforts to market depression products to employers in both conditions while the value-based intervention is being conducted. Employers in both conditions are also provided free technical assistance to .
