Nghiên cứu của chương này sẽ cho phép bạn: 1. Xác định truyền thông nguy cơ và quá trình truyền thông. 2. Kiểm tra các rào cản truyền thông trong thảo luận về rủi ro với các bên liên quan công cộng hoặc các. 3. Kiểm tra các đối tượng mục tiêu trong quá trình giao tiếp rủi ro. 4. Thảo luận về các công cụ để giao tiếp nguy cơ bao gồm bản đồ, số liệu, và sự tham gia của cộng đồng. 5. Khám phá chiến lược để quản lý truyền thông nguy cơ bao gồm tham gia. | Chapter 7 Risk Communication Objectives The study of this chapter will enable you to 1. Define risk communication and the communication process. 2. Examine communication barriers in discussing risk with the public or other stakeholders. 3. Examine the target audience in the risk communication process. 4. Discuss tools for risk communication including maps figures and community engagement. 5. Explore strategies for managing risk communication including community engagement ethics and decision making and legal issues. 6. Explore how organizations learn through risk communication. Key Terms Adaptive behavior Credibility Dialogue Persuasive communication Precautionary actions Public information Risk 159 2009 by Taylor Francis Group LLC 160 Natural Hazards Analysis Reducing the Impact of Disasters Risk communication Social amplification Trust Issue Doubt skepticism and uncertainty have become part of individual views of our capacity to deal with disasters. The response to Hurricane Katrina in 2005 raised many questions about our risks associated with natural hazards. People have doubts about government policies and processes as well as the priorities of both businesses and community-oriented agencies. As agency representatives we can no longer just say that we know what is best. We must be sensitive to how we communicate about risk and how our risk communication strategies may be received by others. Understanding how individuals perceive risk to hazards and how the communication of risk impacts individual and organization actions is essential in reducing vulnerability to hazards. People no longer see that hazards and our vulnerability are associated with chance and factors outside human control. People appreciate that our systems are not perfect have limitations and may be vulnerable to human and organizational failures. We can enhance the public s understanding of hazards and risks and improve organizational adaptive measures by increasing our communication of risks. .
