Tham khảo tài liệu 'franchising and licensing two powerful ways to grow your business in any economy_2', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 18 FRANCHISING AS A GROWTH STRATEGY Figure 2-1. Forty common reasons why franchisors fail. Lack of leadership by the franchisor Choice of the wrong professional advisory team Failure to provide adequate support or controls Lack of franchise communications systems Complex and inadequate operations manuals Inability to compete against larger franchisors Disregard for franchise registration and disclosure laws Not joining the International Franchise Association IFA Franchise system fails to reflect the mission core values and vision of the company Breakaway franchisees Unworkable economic relationship with franchisees Royalty underpayments nonpayments by franchisees Lack of effective financial controls Unprotected trademarks Inadequate training program Decentralized advertising Choice of the wrong subfranchisors or areas developed Lack of an effective public relations strategy Inadequate relationships with key vendors Premature termination of franchisees on high turnover rates Difficulty attracting qualified franchisees Lack of proper disclosure documents An unproven and unprofitable prototype Premature launch into international markets Inadequate site selection criteria Lack of proper screening system for prospective franchisees Lack of effective business and strategic planning Entering oversaturated markets Failure to develop and enforce recruitment selection and criteria A capital structure that creates unreasonable pressure to sell franchises Lack of effective compliance systems Operational systems that can be easily duplicated Lack of experienced management Excessive litigation with franchisees Lack of ongoing research and development Unbridled geographic expansion Unprofitable and unhappy franchisees Unwillingness to enforce franchise agreement Improper earnings claims Lack of market research Read them carefully and read them often. My goal is to mitigate the risk of your company meeting the same fate in launching and building its franchising program. .
