Tham khảo tài liệu 'understanding the opportunities and challenges of the market_6', tài chính - ngân hàng, ngân hàng - tín dụng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 196 Microfinance for Bankers and Investors Serving or Not Serving the Mexican BOP Market Mexico s highly unequal income distribution has long troubled its economic policy makers. The World Bank asserts that the richest 20 percent of the population account for over half of the country s total earned income while the poorest 20 percent earn only 4 Banking services tend to follow the money. For years four elite- and corporate-oriented international banks accounted for more than three-quarters of all banking HSBC Banco Bilbao Vizcaya Argentaria BBVA Citibank s Banamex and Santander Serfín. Some 16 million low-to-middle-income households more than two-thirds of all Mexicans had little or no access to financial But Grupo Elektra already did business with the BOP population. Its Salinas y Rochas stores had been selling furniture on credit since 1906. Elektra began manufacturing selling and financing radios and TVs in the 1950s. Today Grupo Elektra sells computer equipment electronics cell phones furniture household appliances motorcycles and automobiles to low- and middle-income families. It brings in over 3 billion in annual revenue even though the monthly incomes of its typical customers are only between 250 and 3 By the late 1990s Grupo Elektra was selling more than half of its goods on credit. Besides installment plans for store purchases the company also offered savings accounts remittances and other services through the stores. The Model Leveraging Existing Knowledge and Infrastructure Grupo Elektra made excellent use of its positioning to reach a vast virtually untapped market for banking services. Half a century s experience serving the BOP market as a retailer Brand recognition and customer loyalty within its demographic and geographic targets An existing infrastructure of physical locations and retail operations Sophisticated data systems through which banking operations could be deployed Elektra knew its existing customers are often .
