Tham khảo tài liệu 'formats and editions of making sense of strategy_5', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | product of flaky thinking as of poor execution. Strategies don t have to be brilliant they do need to make sense. Being radical is no substitute for being rigorous blend the two and you re most likely to have a winner. THE BIG TEST One strategy question underpins all others On what assumptions do you base your thinking This is the killer probe. Time and again executives come off the rails right here because their assumptions are not clear even to themselves. Yet they make assertions as if they were facts The economy will grow by 4 per cent this year. Margins will definitely improve. Our competitors are asleep. Their only option is a price war. No one is interested in this market we have it to ourselves. Our customers love us. Our costs are the industry benchmark. Our capabilities will let us compete anywhere. We re world class. But ask Do you know or are you guessing and you ll see they re on shaky ground. They don t really know they haven t checked and more often than not they re saying what they like to think or what they imagine you want to hear Many things in business are a mystery. You can never get enough information and often facts are slippery. What s more things change. So you can be utterly certain of something today only to find it untrue tomorrow. process 57 The future is the greatest mystery of all. There is no way to know for sure how it will evolve. Futurists have a terrible They get things wrong more often than they re right. No risk no reward. Management is about making bets on the future. The question is which future If hindsight is a perfect science foresight is partly a matter of homework and largely a matter of luck. Gathering facts speculating and creating scenarios is no guarantee of success. Sometimes you ll get it right and often you ll be wrong. It s obviously important to know as much about your environment as you can. Two frameworks bring order and discipline to the process and ensure that you consider all issues that might .
