Tham khảo tài liệu 'essentials of strategic management 5th edition_6', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | therefore to obtain synergy among the business units by providing needed resources to units transferring skills and capabilities among the units and coordinating the activities of shared unit functions to attain economies of scope as in centralized purchasing . How Is a Corporate Parenting Strategy Developed Campbell Goold and Alexander recommend that the search for appropriate corporate strategy involves three analytical steps 1. Examine each business unit or target firm in the case of acquisition in terms of its strategic factors. Strategic factors will likely vary from company to company and from one business unit to another. People in the business units probably identified the strategic factors when they were generating business strategies for their units. 2. Examine each business unit or target firm in terms of areas in which performance can be improved. These are considered to be parenting opportunities. For example two business units might be able to gain economies of scope by combining their sales forces. In another instance a unit may have good but not great manufacturing and logistics skills. A parent company having world-class expertise in these areas can improve that unit s performance. The corporate parent could also transfer some people from one business unit having the desired skills to another in need of those skills. People at corporate headquarters may because of their experience in many industries spot areas where improvements are possible that even people in the business unit may not have noticed. Unless specific areas are significantly weaker in regard to the competition people in the business units may not even be aware that these areas could be improved especially if each business unit only monitors its own particular industry. 3. Analyze how well the parent corporation fits with the business unit or target firm . Corporate headquarters must be aware of its own strengths and weaknesses in terms of resources skills and capabilities. To do this
