Tham khảo tài liệu 'business management making sense of strategy_6', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Figure 3-8 You may gain an advantage by good design or implementation in any of the seven Ps. But the more differences you develop the better. And the tighter the elements of your model link together and the denser the connections the harder it is for competitors to copy you. Here are the questions 1. What is your business PURPOSE This is the central issue. It frames each of the others and is in turn given life by them. Notions of vision and mission are still popular but mostly are of little help to managers for they lead to struggles with words and conflict over where the commas should go. Your purpose is your hill the place you want to reach as well as your reason for being. It s the true north on your corporate compass your inspiration and your guide. The questions on page 64 help you define your purpose. 2. What are your PHILOSOPHIES This question examines your views about 68 making sense of strategy the way we do things around here from customer service to the types of people you hire and how you treat them from cost management to your attitude about investing in research and development from outsourcing to e-commerce and so on. Because managers seldom question their underlying beliefs about such things they don t agree on a stance and their people have to keep asking for guidance. Unlike values philosophies provide the pathways for your business decisions so thinking about them deliberately and making them explicit is fundamental to the empowerment of your people. 3. What PRODUCTS or services do you sell What makes them different and preferable How hard is it to copy or improve on them What substitutes might customers consider 4. What is your chosen POSITIONING in the marketplace for your company and its offerings that is what market niche do you aim at and how do you distinguish yourself What makes this positioning unique and special How do you promote it 5. What kinds of PEOPLE do you hire How do you recruit induct develop measure reward and manage them for
