Tham khảo tài liệu 'leading edge human resource_9', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 222 McDonald s UK From Corporate Reputation to Trust-Based HR Not only is there an employee-trust dimension to such work there is also a public-trust issue. The benefit of McDonald s training and education program extends far beyond what the company benefits from it. A recent report on social mobility by Leeds Metropolitan University commissioned by McDonald s found that 40 per cent of McDonald s employees had improved their levels of qualification. Almost all 96 per cent of staff said the skills they gained would be useful for prospective employers in the future. The report concluded . Giving people the opportunity to learn practical business skills and gain transferable skills which can then be sold to other employers is possibly the most important factor in social mobility especially when it is offered to those who might not have otherwise had the The authors also argued that the company is playing a key role in aiding social mobility throughout the United Kingdom as a result of its decision to actively recruit unemployed people. The sixth precondition is the existence of relatively democratic planning processes that in turn enables joined up communication with the workforce through modern social media. McDonald s operates Plan to Win meetings as part of it planning process. It has five teams representing five core areas of the business and each of those groups comprises 10 members a mixture of company employees and franchisees who work collaboratively and contribute to the Plan to Win meetings. In 2008 one of the issues the business wanted the team responsible for People to focus on was pushing knowledge down to employees and giving them a 3-minute conversation about McDonald s helping to drive their knowledge because they believe that knowledge drives engagement which in turn will help the whole business. Jez Langhorn explains how these processes are linked up around the engagement theme and how OurLounge for example operates as a pull mechanism .
