Tham khảo tài liệu 'public relations a practical guide to the basics_4', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Making videos The script It may be that writing the entire script is left to the script writer - usually a professional freelance journalist or writer - with the client merely seeing and approving the finished product. On the other hand the script may call for input from the client who may have some specialized knowledge and understanding about the subject that the script writer does not have. The script writer will carry out research prior to any writing taking place with or without the client s input. A copy of the draft should be sent to the client well in advance certainly in time for it to be checked. Always ensure that the necessary research has been carried out and check the script carefully for innaccuracies prior to the start of filming. Filming You can and should request a shooting schedule. This is the timetable of filming and will be flexible particularly if there has to be a weather watch for outside location work. It is also useful for making arrangements so that anyone who is to be involved can be forewarned and any special requirements permissions clearances etc can be made. If possible a liaison person from the client s company should be with the film crew if only to act as a link and able to handle anything untoward happening on location. When filming is completed it may be possible to view the rushes ie the various bits of film before they are edited into the finished product. Post-production Editing Carried out by the production house in an editing suite in their studio this is where all filmed material is put together edited down and any music end titles and voice over added prior to a final run through. 39 Public relations - a practical guide The client is normally invited to this preview to see the finished work and to give approval. At this stage minor alterations can still be made if necessary. Packaging the finished product Depending on what the video has been made for it may be necessary to have a special decorative cover made for the .
