Tham khảo tài liệu 'the business planning guide by david h bangs jr_3', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | PLANNING THEORY PLANNING STYLES BALANCED SCORECARD This approach is an attempt to blend together quantitative numerical analysis with qualitative analysis of other elements that are important to organisations such as The customer s perspective - what the customer thinks of us how to improve loyalty The internal perspective - what we must excel at eg employee skills Finance - what our targets must be eg cost income ratio return on assets return on capital profit Long-term survival - looking to the future and innovating to create extra value It is a measure that will drive the shape of all plans as each must address all four aspects of the scorecard. It can be difficult to use in practice however and can cause confusion if inadequately explained. Finance Innovation Organisation Internal Perspective Customer 33 PLANNING THEORY WHICH STYLE Which planning style is suited to your organisation Economic value added Scenario Top down o o Bottom up Numbers based Informal Balanced scorecard Change the management Low Environmental uncertainty High PLANNING .
